Women-led Uresta is changing the game for people suffering from pee leaks.
One of my closest friends for over 30 years and I, both suffered from stress urinary incontinence (SUI) for years before ever discussing it with each other. Unfortunately, that is a far too common reality when it comes to women suffering with the condition. A group of women investors and I decided we wanted to change this narrative when we acquired Uresta, an innovative new solution to SUI a number of years ago. Uresta is now led by a bright young female CEO, Lauren Barker, who is on a mission to introduce Uresta to more women than ever before.