One of my closest friends for over 30 years and I, both suffered from stress urinary incontinence (SUI) for years before ever discussing it with each other. Unfortunately, that is a far too common reality when it comes to women suffering with the condition. A group of women investors and I decided we wanted to change this narrative when we acquired Uresta, an innovative new solution to SUI a number of years ago. Uresta is now led by a bright young female CEO, Lauren Barker, who is on a mission to introduce Uresta to more women than ever before.