uresta® Bladder Support for Women wins coveted Today’s Parent Approved Seal

(Moncton) – Hot on the heels of winning Chatelaine’s 2016 Product of the Year Canada award in the adult care incontinence category (for innovation in design and function), Resilia Inc., the makers of uresta® Bladder Support for Women are thrilled to announce that Today’s Parent has reviewed the uresta® product and awarded it the Today’s Parent Approved Seal for quality, ease of use and value.

uresta® is a simple, safe and effective solution for women suffering from light bladder leakage (“LBL”), clinically known as “stress urinary incontinence” (“SUI”). uresta® is an innovative solution that gives women the freedom to enjoy life without having to worry about bladder leaks – its design also ensures that women stay dry, odour free and avoid the waste and discomfort associated with disposable products.

Today’s Parent Approved is a product testing program with expert reviews and feedback from parents. It’s an exhaustive product testing program that looks at a wide range of products in the categories most important to parents and determines which are the best on the market based on three criteria: quality, ease of use and value.

According to Today’s Parent, “uresta® Bladder Support effectively helps prevent bladder leakage caused by laughing, jumping, running, sneezing, coughing—anything that puts stress on your pelvic muscles. Most of our mom testers were impressed with how well it prevented leaks that had caused them some anxiety in the past, and they wouldn’t hesitate to recommend it to other moms.”

Carol Chapman, Resilia’s vice-president of marketing, said “we were so pleased that uresta® was chosen by Today’s Parent for their Approval Seal review and we’re elated to find out we received the seal of approval for ease of use, value and quality – three criteria we have focused on while developing and manufacturing uresta®.

Read the full review from Today’s Parent.

Our unique patented product offers women the best solution available on the market today and it’s 100% Canadian developed and manufactured uresta® is available online in the U.S. and Canada and at selected retail locations. (Ask your pharmacist to order uresta® for you – quick and easy.)

About Today’s Parent Approved Seal
Today’s Parent Approved puts each product through a battery of tests in their lab, and then sends the product out to parents to try it at home so they can get Today’s Parent log detailed feedback. A customized set of criteria and tests are developed that will help them assess the quality, ease of use and value for money for each product. Every product that earns the Today’s Parent Approved seal must do the job it claims to, and it has to do it safely. They outline how they test the product and how it performed, and share detailed feedback from their parent testers who used the product in their day-to-day lives.

About Resilia
Resilia Inc. manufactures and sells uresta®, the only reusable, self-managed medical device for female stress urinary incontinence that has been clinically proven to completely eliminate or significantly reduce the involuntary loss of urine. FDA cleared, licensed under Health Canada, and CE marked, with global patents on the device, uresta® is the only reusable, highly effective, and self-managed solution available.

For more information, visit www.uresta.com.

Media Contact:
Carol Chapman
506‐961‐3449

How to get your message across in a space dominated by big players

THE CHALLENGE

Carol Chapman, vice-president of sales and marketing and investor in Resilia Inc., knew she was up for a big challenge as the company’s target market was dominated by big multi-national pharmaceutical companies.

Carol Chapman, vice-president of sales and marketing and investor in Resilia Inc., knew she was up for a big challenge as the company’s target market was dominated by big multi-national pharmaceutical companies.

Resilia’s sole product uresta was the first non-surgical, self managed and self-administered solution for women to stop light bladder leakage (LBL) caused by stress urinary incontinence (SUI).

LBL happens when some women cough, laugh, sneeze or perform simple physical tasks. This condition causes the urethra muscle, which acts as a valve to close the bladder, to drop open. Another major challenge was to change the way women thought about incontinence issues.

These issues are generally not discussed as openly among women who are conditioned to think, through marketing campaigns, that their only choices consisted of pads, diapers or a doctor administered pessary. Her research found that over 90 per cent of incontinence issues were related to childbirth and in extreme cases required surgical intervention.

In 2007, Dr. Scott Farrell, a leading Canadian urogynecologist, launched uresta as an alternative to the current products available for treating female SUI. Ms. Chapman knew that she had a good product which targeted an unmet need for women, the question was how to get the message across to women in a space dominated by big pharmaceutical companies which had deep pockets.

THE BACKGROUND

Ms. Chapman was born in Halifax and graduated from Mount Allison University in 1981. She spent the next two decades in the marketing and communications industry working for a company in Moncton, New Brunswick, whose roster of clients included a number of leading Canadian companies. In 2004 when the business was sold, she set up her own consulting business, C-Volution, which focused on corporate social responsibility and cause marketing strategies.

Her interest in uresta started when a potential investor in the company approached her to consider developing the company’s marketing strategy. The more she researched and looked at the impact the product would have on women’s well being and health, the more she was convinced of the opportunity. This inspired her along with other investors to acquire the Shediac, N.B.-based company from the founders in Jan., 2014.

THE SOLUTION

Ms. Chapman adopted a three-pronged strategy to get the message out to the prospective target market.

  1. First, she leveraged various social media channels to target early adopters who could then provide testimonials and use word-of-mouth to get women to try the product and share their experience with other women.
  2. Second, she targeted the business-to-business (B2B) space by connecting with health care organizations, such as clinics, fitness centres and convincing them of the advantages of partnering with uresta, creating a win-win situation for women’s clients, clinics and the company.
  3. The third prong focused on creating awareness among healthcare professionals such as specialists, general practitionners, nurse practitioners, pharmacists and physiotherapists to showcase the advantages of uresta as compared to the available solutions in the marketplace.

THE RESULT

Although it has been a couple of months since the strategy was launched, Ms. Chapman has been successful in getting the message out to the target market through all three channels. The company is gaining momentum through testimonials, word-of-mouth referrals as well as successfully creating partnerships with health care organizations. Giving consumers a voice will be key long term.

Fundamentally, she and her team believe it’s important for women to know that although urinary incontinence is common, it is not normal and can be treated without surgery. They feel by creating a voice for women in Canada and around the world they can truly provide a solution, not merely a band aid.

Nauman Farooqi is a professor in the department of commerce in the Ron Joyce Centre for Business Studies of Mount Allison University.

This is the latest in a regular series of case studies by a rotating group of business professors from across the country. They appear every Tuesday on the Report on Small Business website.

Heard it from a friend (with a bad cough)

By Carol Chapman

Yes, I heard this story from a friend.

And like so many women who suffer with stress incontinence issues, my friend is not ready to step up and tell this story herself. So I’m going to tell you, because some of you may relate to this and, in time, more women will decide to step up and tell their stories.

My  friend was travelling recently with her husband, staying at a nice hotel on the west coast. She uses her Uresta when she needs to (not every day, like some women),  mainly when she skips rope. Packing her Uresta for this trip didn’t seem necessary.

I’ve been fighting a cough lately, but nothing like the 5 week respiratory bug that hit my friend while out west.  That bug kept her in bed for three days and even when horizontal, uncontrollable coughing fits caused you know what.  (Yes, bladder leakage can be a problem with a really bad cough.)

With her Uresta more than 5,000 kilometers away, my friend knew she needed an interim solution.  Her husband happily offered to pick up a package of the top selling brand of adult diapers for her and headed out to search.

It was embarrassing enough to carry the package through the store to the checkout (even the small package was large). Things only got worse when the store didn’t have a bag big enough to hold the large package. Yes, my friend’s husband had to walk all the way back to the hotel, through the bustling lobby and up the crowed elevator to their room, trying to be nonchalant while carrying what seemed like a truckload of adult diapers.

When my friend saw the size of the package, she couldn’t help but think of the waste this would cause.  They are bulky to store, to pack, to wear and to dispose of – it’s a real diaper! She was totally distressed that this is all going into landfill.

She envisioned mountains of adult diapers in landfill with a half life of who knows how many years to “decompose”.  She couldn’t even imagine having to pack these for a trip. (There goes the baggage allowance!) And she is now totally sold on the convenience, efficacy and environmental benefits of Uresta.

She had to manage a situation she’d never managed before and here she was, wearing diapers. If she had tucked her Uresta into her suitcase, this whole scenario could have been avoided, along with the waste.

Yes, this story is true. And I’m sure there are so many more embarrassing  “oops, I just leaked ” stories out there. Of course, I would love to hear your story, if you’d like to share.

Women need to know there is a solution…

…so they can ask their health care professionals about it.

By Carol Chapman

I just returned from Vancouver where I was run off my feet at this year’s SOGC conference. (the Society of Obstetricians and Gynecologists of Canada). I’m not sure if the conference could have gone any better. (well, maybe it would have been a little better if didn’t have to hobble around on a sprained ankle, but that’s another story!)

There were over 600 attending physicians from across Canada, many of them taking a keen interest in Uresta and making their way to the Aspen exhibit to get a full explanation of our product. This kept Paul, France and Cheryl at Aspen on their toes.

My busiest evening was last Wednesday, when two meetings were setup at two restaurants next door to each other – one meeting for the national obstetrics educational council and the other, a meeting of key urogynecologists. I moved back and forth between these two venues as required, helping with the discussions around Uresta.

It’s clear that there is a lot of excitement among women’s health care professionals about Uresta – it’s accessible and safe.  I’m happy that we are creating a voice for the product so that women who suffer from bladder leakage can find our solution easily and, ultimately, improve their lives. Women need to know there is a solution, so they can ask their health care professionals about it – their physiotherapists, family doctors, gynecologists, etc  – or access Uresta online or at their local pharmacy.

And I also had the pleasure of meeting Maureen McGrath, an RN who is a leading women’s health expert and host of the CKNW Sunday Night Sex Show on talk radio. She educates patients on her blog and is the chair of the BC Chapter of Canadian Nurse Continence Advisers. We’re hoping Maureen can help us spread the word about Uresta to a much wider audience.

Dr. Denise Black, a gynecologist from Winnipeg, was at the conference too, being one our biggest Uresta cheerleaders!

The bottom line? Now even more women’s health care professionals not only know more about Uresta, but they are so excited that this solution exists and is accessible to women who suffer Bladder Leakage (LBL) caused by Stress Urinary Incontinence (SUI).

One more thing. I have to tell you about a very moving conversation I had with a Syrian doctor, Dr. Vanig Garabedian,  when I ran into him in Vancouver- he just arrived in Canada with his family from Syria last December and was greeted personally by Prime Minister Trudeau. He told me that Trudeau said, “Welcome home” when they met.

Dr. Garabedian was a gynecologist in Aleppo for 16 years before escaping to Canada. He was treating women and girls, often navigating cultural barriers that can complicate the delicate subject of maternal health and reproductive care.  He was one of the speakers at the SOGC conference. You can read more about his experiences and his message to the obstetricians and gynecologists of Canada as they begin to treat the many thousands of Syrian women now in Canada.

Expert urges women to seek help for SUI condition

Women around the world suffer from SUI (stress urinary incontinence). Here’s a recent article we found in the Gulf News about the very high  number of women in the United Arab Emirates (UAE) who suffer with this condition.

We can now add uresta® to the list of solutions – a safe, cost-effective, environmentally friendly, non-surgical solution.

Published: June 4, 2016 in Gulf News: Health

By Suchitra Bajpai Chaudhary, Senior Reporter

Expert urges women to seek help for this condition that can diminish their quality of life and impair their self-confidence

Dubai: Around 42 per cent women in the UAE at the mean age of 38 suffer from urinary incontinence, a study has found.

Urinary incontinence is a medical condition that is marked by accidental or involuntary release of urine triggered by a sudden pressure on the bladder such as laughter, coughing or sneezing.

The study stated that nearly 80 per cent complained of disrupted daily life and activities such as praying, social engagements, physical activities and intimacy. Urinary incontinence affects 400 million women worldwide, and the numbers in the UAE are of concern to gynaecologists and urologists here who are urging women to shed their inhibitions and seek medical help.

A significant aspect of this concern also owes itself to the fact that most urologists in the country are male and this inhibits women from seeking a medical opinion on a condition that is seen as socially embarrassing, and is also viewed as a social stigma and a cultural barrier.

Dr Ahlam Bu Saber, UAE’s only Emirati urologist and specialist urologist at Al Qasimi Hospital, Sharjah, told Gulf News: “With early intervention and advice on nutrition, lifestyle changes and exercises, most middle-aged women can control this problem. However, women hesitate to consult a doctor. Sometimes neglecting the problem for long causes deterioration in their condition until surgery becomes the imminent solution to resolve the issue.”

Common incontinence problems

Stress Incontinence (SI): Also known as light incontinence, this occurs when a woman sneezes, coughs, laughs, jogs, or does other things that put pressure on the bladder, resulting in a slight leakage of urine. This is the most common type of bladder control problem in women. These bladder problems are caused by weak muscles in the lower urinary tract. SI is a dominant type of condition prevalent among women worldwide.

  • Urge Incontinence (UI): This condition happens when a woman has a strong need to urinate but can’t reach the toilet in time. This can happen even when your bladder is holding only a small amount of urine. Some women may have no warning before that may result in an accidental leak. In others, a leak could be triggered by the sound or touch of running water.

Treatment

Dr Bu Saber says women usually develop this condition after multiple deliveries or difficult pregnancies. “When a woman experiences involuntary leakage, she must consult a urologist. The doctor can take her history, examine, evaluate and assess her situation. The first line of treatment is Kegel exercises (see box) which will help tone the lax bladder muscles. We have qualified physiotherapists who can teach a woman the correct technique of this exercise. Besides this, women who are obese and have poor nutrition are advised to make lifestyle changes to bring down their weight which, to some extent, resolves this issue.”

When the problem is severe, a surgery which involves taping the lax muscles, is carried out.

“The success rate of [the surgeries] is very high and after a few weeks, during which the patient is advised not to pick up heavy objects and seek proper rest, she can resume her normal life.”

While neglect of this condition is not life-threatening, the fact is urinary incontinence can destroy a woman’s self-esteem and interfere in her social and family life. “We advise women to seek medical consultation and see whether their problem can be first resolved with non-surgical options and then advise this surgery which can change their quality of life,” said Dr Bu Saber.

Kegel the most effective exercise for SI

  • Squeeze the same muscles you would use to stop your urine. Your belly and thighs should not move.
  • Hold the squeeze for three seconds, then relax for three seconds.
  • Start with three seconds, then add one second each week until you are able to squeeze for 10 seconds.
  • Repeat the exercise 10 to 15 times a session. Do three or more sessions a day.
  • For best results, more than three sets of Kegel exercises should be done every day.
  • Diet advice to avoid SI
  • Cut back on caffeine and fizzy drinks
  • Eat foods high in fibre to help avoid constipation
  • Don’t smoke
  • Maintain a healthy weight
  • Exercise moderately to keep your muscles toned

Causes of SI

  • Pregnancies’ frequency and post-pregnancy changes
  • Type of childbirth delivery and pelvic surgeries
  • Menopause and other hormonal diseases
  • Obesity and diabetes
  • Illnesses that cause chronic coughing or sneezing
  • Excess consumption of caffeine and smoking
  • High-impact activities over many years

Symptoms:

  • You might experience SI when you:
  • Stand up
  • Get out of a car
  • Exercise and lift heavy weights
  • Have intercourse
  • Laugh, cough or sneeze

You don’t have to accept incontinence

A chat with Missy Lavender about uresta®

We asked a well-known women’s pelvic health evangelist and national speaker on public health, Missy Lavender,  if she could talk to us about women’s pelvic health and uresta®, a relatively new product to help women manage stress urinary incontinence (SUI).

Missy, a passionate advocate for pelvic health education, fitness and programs for all women and girls, was happy to share her views.

Q:  What are your first impressions of uresta® ?

Missy:  The thing I most appreciate about uresta® is the ability for women to have control over their bodies with the sizing kit. When it comes to pessaries, the size is important and the sizing is not what you’d think!  Being able to find the size that works for you puts managing incontinence back in the hands of women. They can get the uresta® starter kit, try it – they don’t have to go to the doctor or go back to the doctor to achieve a proper fit.

Q:  How does uresta® stack up against other options for tackling SUI?

Missy:  I love that uresta® is reusable & comfortable – some pessaries can be really uncomfortable.  Being reusable, you save so much money over other products that are disposable.  This “green factor” keeps so much waste out of the landfill.

It’s very exciting to see companies creating truly innovative products for women who experience light bladder leakage (LBL) (aka SUI).  uresta® is both innovative and good – another great tool in your tool kit.

Q:  What are some of the misconceptions about SUI?

Missy:  Women seem to think that SUI is normal – because they’ve had a baby, they’re getting older, because they are woman. You don’t have to accept incontinence. SUI is common but not normal and there are options to minimize it. There is no magic pill. Understanding your body is important.

Women easily get defeated by incontinence and start shutting down their life. They need to understand what is happening and find out all the possible solutions to deal with the issue.

I’ve always felt that physiotherapy is a great first line option for maintaining pelvic health. Nobody loves kegels but they work when you do them! If you are unsure you are doing them correctly, or need a coach, this is where your physiotherapist or your doctor come in.

Q:  Tell us more about your most recent project, Below Your Belt.

Missy:  We recently published a book, Below Your Belt: A Girl’s Guide To Pelvic Health and our website (belowyourbelt.org) has just been launched. So now we’re fundraising to create an app aimed at young girls but with a message that everyone needs to know. You can read more about the project here.

We want to educate girls about their own body; including everything that happens below the belt; bladder, bowel, periods, hygiene – it’s pelvic health 101. This app is important – it will bring the  information to the small screens of our key target audience – 10-14 year-old girls. (And yes, some of the grown-ups don’t know this stuff either!)  Below Your Belt is changing the world one pelvic floor at a time!

More about Missy Lavender

Missy was the Founder and Executive Director of Women’s Health Foundation, passionate advocates for pelvic health education, fitness and programs to all women and girls before launching Below Your Belt. Missy is a national speaker on pelvic health and has been featured in numerous press outlets, print, radio, and television, recently featured as one of Chicago’s top 100 “Women of Inspiration,” in Today’s Chicago Woman Magazine.

She is the author of four books, You Go Girl…But Only When You Want To! and You Go Girl…But Only When You Want To! Senior Edition, Below Your Belt and Riding the Potty Train: Better Bathroom Behaviors for Little Girls. 

A mother of two, Ms. Lavender holds an MBA from the Kellogg School of Management at Northwestern University.

About uresta®
The uresta® bladder support gives you back your life – it helps significantly reduce or stop leaks so you can start living again. The uresta® bladder support is a safe, simple and easy-to-use reusable that significantly reduces or stops leaks. In clinical studies, 17 out of 20 saw a significant reduction in leaking while leaks were completely eliminated for 6 out of 10 women.

Frankie’s Story ~ a urology nurse with solutions

As a nurse specialist working the area of urinary incontinence and a board representative of The Urology Nurses Of Canada, I have seen many women of all ages suffer from the stigmatizing problem of urinary incontinence. There are many different approaches we can suggest for this problem including lifestyle changes, behavioral approaches, dietary modifications and pelvic floor exercises.

When a women suffers from stress incontinence (the type of leaking that occurs when you cough, sneeze , laugh or lift ), it is often beneficial for them to use a self-fitting pessary such as uresta®.

I have seen women change their whole lives around with these devices. Often women will stop activities they enjoy, like dancing, going to the gym, walking and running, as they try to control their bladder symptoms. When they use  uresta®, they are able to return to these activities.

I have seen very young women use uresta® including a woman who was training for a marathon and only needed to use it during training, when she usually leaked.  Other women  use uresta®  at the gym because  they leak during exercise. I have seen women who have jobs that involve lifting and they can wear uresta® comfortably all day long.

It’s very user friendly, easy to self-fit and very comfortable. Some women actually forget to take it out at night as they forget they have it in!

uresta® has made a 100% difference to many women that are now able to have a “normal “ social life and return to all their activities without the stress and embarrassment of leaking!

Frankie Bates
Urology Nurses Of Canada
Vice-president East

Ask a Physiotherapist ~ those distressing, embarrassing leaks are NOT normal

By Christine Haley, BSc., PT

Whether you are 27, 46 or 70, embarrassing leaks are nothing short of distressing!

Urinary incontinence is defined as any involuntary loss of urine. It is a common and distressing problem which may have a profound effect on quality of life of both men and women.

Many people believe urinary incontinence is a normal part of aging when in fact it is not. Others may be embarrassed to talk about incontinence and therefore do not seek medical advice. Many will feel embarrassed due to unpleasant odors or the fear of losing bladder control therefore avoid going out. This can lead to isolation and depression. The good news is urinary incontinence is almost always secondary to an underlying treatable condition.

The most common urinary incontinence called “stress incontinence” is secondary to insufficient strength of the pelvic floor musculature. If you suffer from this condition, you will note involuntary loss of urine with coughing, sneezing or laughing. Sometimes leakage will occur with lifting, jumping, running or even fast walking or bending. This scenario can, but not always, be compounded by another type of incontinence called “urge incontinence”. It is described as episodic and often unusually frequent distressing urges to urinate.

These types of incontinence respond very well to physiotherapy treatment. The physiotherapy program for this commonly seen condition is strengthening of the weakened pelvic floor musculature, behavioral modification, education, muscle stimulation and biofeedback. You may also be given advice regarding general conditioning which has been found to enhance the recovery process. The compliant patient will most often see a complete recovery.

There is currently a new product on the market called “uresta”. Dr. Scott Farrell, urogynecologist from Halifax, has created this device. It is a bladder support that the female client inserts to help control stress incontinence.

Historically, one would have to see a gynecologist or urologist for this but this new innovation, in conjunction with physiotherapy, has eliminated the inconvenience of wait times. You can be symptom free during this time.

If you suffer from any urinary incontinence, seek medical advice to determine the cause and pursue the necessary treatment to alleviate this condition. Be sure to find a physiotherapist specially trained in treating urinary incontinence.

by Christine Haley, BSc., PT
Keystone Physiotherapy
Keays-Thompson-Haley
506-858-8644

The problem is embarrassing and uncomfortable…

Rachel Cave, of CBC New Brunswick News, talks to Anne Marie Picone Ford and Christine Haley about the common (and often distressing) problem of bladder leakage in women – and the Uresta solution…

Read the CBC article… Shediac company set to go global with incontinence device.

Uresta is a Game Changer

“Over the moon” excitement at recent Uresta info sessions

By Carol Chapman

I’m still reeling from the overwhelming response to two Uresta information sessions we held this week in Winnipeg, Manitoba.  Dr. Denise Black, a highly respected gynecologist and active educator on women’s health invited women’s health professionals from across Winnipeg to attend information sessions about Uresta.

Dr. Black has organized many of these types of sessions in the past and was surprised to see the enthusiastic uptake on the invitations. Running at full capacity, the attendees of the sessions, sponsored by an International Pharma Company,  were given prep work in advance – to read some of Dr. Farrell’s research – so the attendees would be well prepared after the session to have good Q&As and a meaningful dialogue about Uresta.

The attendees, mostly women, were nurse practitioners, pharmacists, general practitioners and pelvic floor physiotherapists – a real cross-section. They were amazed at the Uresta solution for women with bladder leakage caused by stress urinary incontinence. There seemed to be a lot of interest around Uresta because there just isn’t a real solution to this problem – until now.

The second night, the attendees were mostly gynecologists – and mostly women!  Attendance had to be cut off as the venue was filled to capacity. I have never seen such an engaged audience for a Uresta presentation – and many were there for over three hours! The main topic of discussion among these women’s health professionals was clear;  this issue is so underserved and the Uresta product is such an important solution because of how it affects women.

What I’m hearing from these professionals over and over again…Uresta is a game-changer – it will change women’s lives. They want to be a part of this. And they are very excited about this Canadian solution – invented by a Canadian, manufactured in Canada and owned by Resilia, an Atlantic Canadian Company.

Right now these professionals don’t have anything to offer their patients/clients for bladder leakage caused by stress urinary incontinence. And many of the women in the room straddle being someone suffering with incontinence themselves and being physicians that help other women with incontinence. They totally “get” this product and the incredible solution that it is for women, including themselves!

The attendees left these sessions wanting more information, ready to make this available to women.

Dr. Black said, “I don’t often get to be excited about something.” She’s a surgeon and knows the surgery to correct stress urinary incontinence can have horrific outcomes. She feels it’s insanity that, up until now, we didn’t have a better solution for women.

In a nutshell, these professionals in Winnipeg who have an interest and passion for women’s health are over the moon excited about our product. Not only is there serious interest in Uresta, there is a pent up demand for a product like this.

I actually had two attendees show interest in investing in the company and the samples of Uresta were being grabbed up NOT only for their patients, but for THEMSELVES!! They most definitely want Uresta to be available to women in Manitoba!

And I arrived home to New Brunswick to see that CBC just published a story about Resilia – A Shediac company that markets a rubber stopper-like device to prevent involuntary bladder leakage in women is setting its sights on the global market. Read the full story here.  It’s been a fabulous week for Resilia, Uresta, and women’s health!