Bringing innovation to suffers…

Adult incontinence is one of the fastest growing segments in healthcare today.

By Carol Chapman
VP, Resilia Inc.

AUGS 2018
Elizabeth Wood (COO Below Your Belt), Ashley Miller (Marketing, HPSRx), Carol Chapman (VP Resilia), and Missy Lavender (CEO Below Your Belt), at AUGS PFD Conference.

Our recent experience at the American Urogynecologists Society (AUGS) PFD conference (pelvic floor disorders) in Chicago confirmed conditions like SUI are a growing concern and we saw, first hand, how pelvic floor health care professionals are embracing uresta® as an important tool to help women with SUI (stress urinary incontinence).

The American Urogynecologic Society (AUGS) is the premier PFD is the go-to meeting for health care professionals interested in or actively practicing Female Pelvic Medicine and Reconstructive Surgery – the perfect place to introduce uresta® to over 800 urogynecologists, nurse continence advisors (NCAs) and pelvic floor physiotherapists from around the world.

And the response  was overwhelming! We were run off our feet describing how uresta® works and how it helps women get back to doing the things that their SUI prevents them from doing – like exercising, walking, sneezing, laughing, travelling, etc.

Knowing uresta® was invented by a fellow urogynecologist, Dr. Scott Farrell, many of the medical professionals we spoke to were impressed with the innovation of the unique bladder support.

AUGSs2018
Ashley Miller, Marketing lead for HPSRx, at the uresta booth during AUGS 2018

They reacted most positively that uresta® is self-managed by the patient and that, for women aged 30-70+, it was a great option for SUI. For younger women, in their 30’s and 40’s, many urogynecologists feel surgery is not ideal – they prefer to wait until women are finished having children before considering surgery as an option.

They saw uresta® as an easy, affordable and comfortable solution for SUI – something that women would love for maximum flexibility. Women who have used innovative products like diva cups and Caya (diaphragms) over the last 20 years have a high comfort level using uresta® to prevent bladder leaks – it’s a similar experience to using a tampon.

Joining me to help introduce uresta® at the conference was Missy Lavender, a well-known industry advocate for pelvic health education, and CEO of Below Your Belt, Elizabeth Wood, chief vision officer and COO of Below Your Belt, and Ashley Miller, marketing lead for HPSRx, our US distributor.

We are working to broaden the awareness of uresta® with pelvic floor health care professionals in North America and around the world with the goal of helping all women with SUI to stop leaking and start living!

 

More about AUGS
The American Urogynecologic Society (AUGS) is the premier non-profit organization representing more than 1900 professionals dedicated to treating female pelvic floor disorders. AUGS is the primary source of clinical and scientific information and education in Female Pelvic Medicine and Reconstructive Surgery (FPMRS).

 

Read more about uresta® at www.uresta.com

 

 

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