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Resilia Inc. partners with HPSRx Enterprises, Inc. to bring uresta® to the U.S. market.

(Moncton) – Resilia Inc., the makers of uresta® Bladder Support for Women are excited to announce that they have a signed agreement with women’s healthcare distributor HPSRx Enterprises, Inc. and have joined forces to bring uresta® to women across the United States.

uresta® is a simple, safe and effective solution for women suffering from light bladder leakage (“LBL”), clinically known of as “stress urinary incontinence” (“SUI”).

“We’re excited to be expanding the reach of our innovative solution by inking the deal to bring uresta® to all women in the U.S.,” says Stephen Goddard, CEO for Resilia, Inc. “We’re expecting exponential sales growth with this expansion into the United States.”

Our unique patented product offers women the best solution available on the market today and it’s 100% Canadian developed and manufactured

uresta® is an innovative solution that gives women the freedom to enjoy life without having to worry about bladder leaks. And what’s more, uresta®’s design also ensures that women stay dry, odour free and avoid filling up landfills with disposable products.

uresta® was invented by world‐renowned Urogynecologist, Dr. Scott A. Farrell, MD FRCSC Professor, Division Head‐ Gynecology, Clinical Division: Urogynecology, Dalhousie University.

“Stress urinary incontinence is so common that we should be talking about real solutions that work for women,” says Carol Chapman, VP Marketing for Resilia.“That’s why we’re so proud of uresta® – it’s a little product that has a big impact on the quality of life for women. No more pads. No more self‐consciousness. I’m excited for what this means for vibrant, active women everywhere.”

uresta® is available online in the U.S. and Canada and at selected retail locations. (Ask your pharmacist to order uresta® for you – quick and easy.) For more information, visit www.uresta.com.

About HPSRx Enterprises, Inc.
HPSRx Enterprises, Inc. is a wholesale distributor specializing in women’s health.  They provide pharmaceuticals, medical devices, and over 90,000 items of medical supplies. They are licensed to ship to all 50 states and Puerto Rico. HPSRX also complies with Pedigree regulations.

About Resilia
Resilia Inc. manufactures and sells uresta®, the only reusable, self-managed medical device for female stress urinary incontinence that has been clinically proven to completely eliminate or significantly reduce the involuntary loss of urine. FDA cleared, licensed under Health Canada, and CE marked, with global patents on the device, uresta® is the only reusable, highly effective, and self-managed solution available.

Media Contact:
Carol Chapman
506‐961‐3449

Shediac company wins award for female incontinence product

A Shediac-owned company has won a national award for its product that offers women a solution to urinary incontinence caused by pressure on the bladder from activities such as running, sneezing and coughing.

Resilia’s product, called Uresta, has earned a 2016 Product of the Year Canada award in the adult care incontinence category.

Canada is one of 40 countries to host the Product of the Year awards, which were founded in 1987 in France by former L’Oreal executive Christian Le-Bret. The awards, backed by Rogers Media in Canada, feature a jury of industry experts who select category finalists from innovative company product entries.

Canadian consumers then vote an online survey conducted by Rogers Custom Research Group. Winners can use the Product of the Year Canada designation for marketing businesses.

Resilia’s product, Uresta, now has the red seal approval. Uresta is a resin stopper, like a reusable tampon, that women can insert into their vagina. Its bell shape prevents the urethra muscle – a valve to the bladder – from opening at inopportune moments such as when women cough, sneeze or exercise. It can be worn during the day but should be removed before going to sleep at night. It’s washable, and each stopper lasts about a year. Women can still urinate normally with it inserted.

About one in three women over the age of 30 are estimated to have light bladder leakage, also referred to medically as stress urinary incontinence, according to Resilia’s literature.

Carol Chapman of Shediac, Resilia’s vice-president of marketing, said it wasn’t until she brought up the issue with a group of women she goes running with, that she realized how common the problem is. “I would say to people, ‘Do you have this issue, stress incontinence?’ And they would say, ‘Oh yes, I basically run and there’s nothing I can do about it, so I pee,’ ” she said, adding that some women use menstrual pads to catch the leak while others practise pelvic floor exercises to help reduce the problem.

However, Uresta, which was designed by Dalhousie University urogynecologist Dr. Scott A. Farrell and purchased two years ago by Resilia, is meant to offer a solution. “Basically, it is the only device that exists like it in the world,” said Chapman. “It just happens that we bought this from Dr. Farrell.”

For the past two years, the company has been preparing to manufacture the product in larger quantities; last year about 1,000 were sold in Canada and the United States, said Chapman. Now, they are able to sell about 50,000 a year.

A starter kit, which includes three stoppers in three different sizes, along with a case, costs about $260 and is covered by a majority of private health plans, said Chapman. She said it’s fairly easy to use. “It’s a bit like your first tampon – it’s trial and error,” she said. “You go into the ladies room, you try it, if you can walk around and you cannot feel it and you do not leak, you’re good to go.”

She said the sizes in the starter kit will fit about 80 per cent of women. If a woman finds she needs a size smaller or larger, the company will send it free of charge. Replacements cost about $160.

by LAURA BOOTH TIMES & TRANSCRIPT, April 21, 2016

Photo: Laura Booth/Times & Transccript

uresta® Named Product of The Year Canada 2016

(Moncton) – Resilia Inc., the makers of uresta® Bladder Support for Women are excited to announce that uresta® has been awarded the 2016 Product of the Year Canada TM seal of approval. uresta® is a simple, safe, solution for women suffering from light bladder leakage (“LBL”), clinically known of as “stress urinary incontinence” (“SUI”).

“We’re thrilled to be named product of the year in the Adult Incontinence Category,” says Carol Chapman, Vice President of Marketing for Resilia. “Canadians are discovering that uresta® is different from other SUI products. It’s comfortable, it’s discreet and when women wear it, they feel confident, self‐assured and dry. Our unique patented product offers women the best solution available on the market today and it’s 100% Canadian developed and manufactured.”

uresta® is an innovative solution that gives women the freedom to enjoy life without having to worry about leaks. And what’s more, uresta®’s design also ensures that women stay dry, odour free and avoid filling up landfills with disposable products.

uresta® was invented by world‐renowned Urogynecologist Dr. Scott A. Farrell, MD FRCSC Professor, Division Head‐ Gynecology, Clinical Division: Urogynecology, Dalhousie University.

“Stress urinary incontinence is something that many women deal with, and they often deal with it in secret,” says Chapman. “And the thing is, it’s so common that we should be talking about real solutions that work for women. That’s why we’re so proud of uresta®, and the fact that it’s been recognized as a Product of the Year. This is a little product that has a big impact on the quality of life for women. No more pads. No more self‐consciousness. I’m excited for what this means for vibrant, active women everywhere.”

uresta® is available at many Canadian and US retail locations and online. For more information, visit www.uresta.com.

About Product of the Year Canada

Product of the Year TM is the world’s largest consumer‐voted award for product innovation. Product of the Year is a champion of innovation, is voted on by consumers and is recognized globally! Product of the Year currently operates in 40 countries with the same goal: to guide consumers to the most innovative products in their market and reward the entrants for quality and innovation.

In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers, serving as a shortcut for shoppers to save time and money. For entrants of the winning products, the award is a powerful marketing message proven to increase product awareness, trial and quality. www.productoftheyear.ca.

Media Contact:

Carol Chapman
506‐961‐3449