Bringing innovation to suffers…

Adult incontinence is one of the fastest growing segments in healthcare today.

By Carol Chapman
VP, Resilia Inc.

AUGS 2018
Elizabeth Wood (COO Below Your Belt), Ashley Miller (Marketing, HPSRx), Carol Chapman (VP Resilia), and Missy Lavender (CEO Below Your Belt), at AUGS PFD Conference.

Our recent experience at the American Urogynecologists Society (AUGS) PFD conference (pelvic floor disorders) in Chicago confirmed conditions like SUI are a growing concern and we saw, first hand, how pelvic floor health care professionals are embracing uresta® as an important tool to help women with SUI (stress urinary incontinence).

The American Urogynecologic Society (AUGS) is the premier PFD is the go-to meeting for health care professionals interested in or actively practicing Female Pelvic Medicine and Reconstructive Surgery – the perfect place to introduce uresta® to over 800 urogynecologists, nurse continence advisors (NCAs) and pelvic floor physiotherapists from around the world.

And the response  was overwhelming! We were run off our feet describing how uresta® works and how it helps women get back to doing the things that their SUI prevents them from doing – like exercising, walking, sneezing, laughing, travelling, etc.

Knowing uresta® was invented by a fellow urogynecologist, Dr. Scott Farrell, many of the medical professionals we spoke to were impressed with the innovation of the unique bladder support.

AUGSs2018
Ashley Miller, Marketing lead for HPSRx, at the uresta booth during AUGS 2018

They reacted most positively that uresta® is self-managed by the patient and that, for women aged 30-70+, it was a great option for SUI. For younger women, in their 30’s and 40’s, many urogynecologists feel surgery is not ideal – they prefer to wait until women are finished having children before considering surgery as an option.

They saw uresta® as an easy, affordable and comfortable solution for SUI – something that women would love for maximum flexibility. Women who have used innovative products like diva cups and Caya (diaphragms) over the last 20 years have a high comfort level using uresta® to prevent bladder leaks – it’s a similar experience to using a tampon.

Joining me to help introduce uresta® at the conference was Missy Lavender, a well-known industry advocate for pelvic health education, and CEO of Below Your Belt, Elizabeth Wood, chief vision officer and COO of Below Your Belt, and Ashley Miller, marketing lead for HPSRx, our US distributor.

We are working to broaden the awareness of uresta® with pelvic floor health care professionals in North America and around the world with the goal of helping all women with SUI to stop leaking and start living!

 

More about AUGS
The American Urogynecologic Society (AUGS) is the premier non-profit organization representing more than 1900 professionals dedicated to treating female pelvic floor disorders. AUGS is the primary source of clinical and scientific information and education in Female Pelvic Medicine and Reconstructive Surgery (FPMRS).

 

Read more about uresta® at www.uresta.com

 

 

Frankie’s Story ~ a urology nurse with solutions

Frankie Bates, Urology Nurses of Canada

As a nurse specialist working the area of urinary incontinence and a board representative of The Urology Nurses Of Canada, I have seen many women of all ages suffer from the stigmatizing problem of urinary incontinence. There are many different approaches we can suggest for this problem including lifestyle changes, behavioral approaches, dietary modifications and pelvic floor exercises.

When a women suffers from stress incontinence (the type of leaking that occurs when you cough, sneeze , laugh or lift ), it is often beneficial for them to use a self-fitting pessary such as uresta®.

I have seen women change their whole lives around with these devices. Often women will stop activities they enjoy, like dancing, going to the gym, walking and running, as they try to control their bladder symptoms. When they use  uresta®, they are able to return to these activities.

I have seen very young women use uresta® including a woman who was training for a marathon and only needed to use it during training, when she usually leaked.  Other women  use uresta®  at the gym because  they leak during exercise. I have seen women who have jobs that involve lifting and they can wear uresta® comfortably all day long.

It’s very user friendly, easy to self-fit and very comfortable. Some women actually forget to take it out at night as they forget they have it in!

uresta® has made a 100% difference to many women that are now able to have a “normal “ social life and return to all their activities without the stress and embarrassment of leaking!

Frankie Bates
Urology Nurses Of Canada
Vice-president East

You don’t have to accept incontinence

A chat with Missy Lavender about uresta®

Missy Lavender
Missy Lavender, Pelvic Health Activist

We asked a well-known women’s pelvic health evangelist and national speaker on public health, Missy Lavender,  if she could talk to us about women’s pelvic health and uresta®, a relatively new product to help women manage stress urinary incontinence (SUI).

Missy, a passionate advocate for pelvic health education, fitness and programs for all women and girls, was happy to share her views.

Q:  What are your first impressions of uresta® ?

Missy:  The thing I most appreciate about uresta® is the ability for women to have control over their bodies with the sizing kit. When it comes to pessaries, the size is important and the sizing is not what you’d think!  Being able to find the size that works for you puts managing incontinence back in the hands of women. They can get the uresta® starter kit, try it – they don’t have to go to the doctor or go back to the doctor to achieve a proper fit.

Q:  How does uresta® stack up against other options for tackling SUI?

Missy:  I love that uresta® is reusable & comfortable – some pessaries can be really uncomfortable.  Being reusable, you save so much money over other products that are disposable.  This “green factor” keeps so much waste out of the landfill.

It’s very exciting to see companies creating truly innovative products for women who experience light bladder leakage (LBL) (aka SUI).  uresta® is both innovative and good – another great tool in your tool kit.

Q:  What are some of the misconceptions about SUI?

Missy:  Women seem to think that SUI is normal – because they’ve had a baby, they’re getting older, because they are woman. You don’t have to accept incontinence. SUI is common but not normal and there are options to minimize it. There is no magic pill. Understanding your body is important.

Women easily get defeated by incontinence and start shutting down their life. They need to understand what is happening and find out all the possible solutions to deal with the issue.

I’ve always felt that physiotherapy is a great first line option for maintaining pelvic health. Nobody loves kegels but they work when you do them! If you are unsure you are doing them correctly, or need a coach, this is where your physiotherapist or your doctor come in.

Q:  Tell us more about your most recent project, Below Your Belt.

Missy:  We recently published a book, Below Your Belt: A Girl’s Guide To Pelvic Health and our website (belowyourbelt.org) has just been launched. So now we’re fundraising to create an app aimed at young girls but with a message that everyone needs to know. You can read more about the project here.

We want to educate girls about their own body; including everything that happens below the belt; bladder, bowel, periods, hygiene – it’s pelvic health 101. This app is important – it will bring the  information to the small screens of our key target audience – 10-14 year-old girls. (And yes, some of the grown-ups don’t know this stuff either!)  Below Your Belt is changing the world one pelvic floor at a time!

More about Missy Lavender

Missy was the Founder and Executive Director of Women’s Health Foundation, passionate advocates for pelvic health education, fitness and programs to all women and girls before launching Below Your Belt. Missy is a national speaker on pelvic health and has been featured in numerous press outlets, print, radio, and television, recently featured as one of Chicago’s top 100 “Women of Inspiration,” in Today’s Chicago Woman Magazine.

She is the author of four books, You Go Girl…But Only When You Want To! and You Go Girl…But Only When You Want To! Senior Edition, Below Your Belt and Riding the Potty Train: Better Bathroom Behaviors for Little Girls. 

A mother of two, Ms. Lavender holds an MBA from the Kellogg School of Management at Northwestern University.

About uresta®
The uresta® bladder support gives you back your life – it helps significantly reduce or stop leaks so you can start living again. The uresta® bladder support is a safe, simple and easy-to-use reusable that significantly reduces or stops leaks. In clinical studies, 17 out of 20 saw a significant reduction in leaking while leaks were completely eliminated for 6 out of 10 women.

Resilia Inc. partners with HPSRx Enterprises, Inc. to bring uresta® to the U.S. market.

News Release
For Immediate Release
April 15, 2018

(Moncton) Resilia Inc., the makers of uresta® Bladder Support for Women are excited to announce that they have a signed agreement with women’s healthcare distributor HPSRx Enterprises, Inc. and have joined forces to bring uresta® to women across the United States.

HPSRX logouresta® is a simple, safe and effective solution for women suffering from light bladder leakage (“LBL”), clinically known of as “stress urinary incontinence” (“SUI”).

“We’re excited to be expanding the reach of our innovative solution by inking the deal to bring uresta® to all women in the U.S.,” says Stephen Goddard, CEO for Resilia, Inc. “We’re expecting exponential sales growth with this expansion into the United States.”

Our unique patented product offers women the best solution available on the market today and it’s 100% Canadian developed and manufactured

uresta® is an innovative solution that gives women the freedom to enjoy life without having to worry about bladder leaks. And what’s more, uresta®’s design also ensures that women stay dry, odour free and avoid filling up landfills with disposable products.

uresta® was invented by world‐renowned Urogynecologist, Dr. Scott A. Farrell, MD FRCSC Professor, Division Head‐ Gynecology, Clinical Division: Urogynecology, Dalhousie University.

“Stress urinary incontinence is so common that we should be talking about real solutions that work for women,” says Carol Chapman, VP Marketing for Resilia. “That’s why we’re so proud of uresta® – it’s a little product that has a big impact on the quality of life for women. No more pads. No more self‐consciousness. I’m excited for what this means for vibrant, active women everywhere.”

uresta® is available online in the U.S. and Canada and at selected retail locations. (Ask your pharmacist to order uresta® for you – quick and easy.) For more information, visit www.uresta.com.

 

About HPSRx Enterprises, Inc.
HPSRx Enterprises, Inc. is a wholesale distributor specializing in women’s health.  They provide pharmaceuticals, medical devices, and over 90,000 items of medical supplies. They are licensed to ship to all 50 states and Puerto Rico. HPSRX also complies with Pedigree regulations.

 

About Resilia
Resilia Inc. manufactures and sells uresta®, the only reusable, self-managed medical device for female stress urinary incontinence that has been clinically proven to completely eliminate or significantly reduce the involuntary loss of urine. FDA cleared, licensed under Health Canada, and CE marked, with global patents on the device, uresta® is the only reusable, highly effective, and self-managed solution available.

 

Media Contact:
Carol Chapman
506‐961‐3449