For Immediate Release
March 31, 2016
(Moncton) – Resilia Inc., the makers of uresta® Bladder Support for Women are excited to announce that uresta® has been awarded the 2016 Product of the Year CanadaTM seal of approval. uresta® is a simple, safe, solution for women suffering from light bladder leakage (“LBL”), clinically known of as “stress urinary incontinence” (“SUI”).
“We’re thrilled to be named product of the year in the Adult Incontinence Category,” says Carol Chapman, Vice President of Marketing for Resilia. “Canadians are discovering that uresta® is different from other SUI products. It’s comfortable, it’s discreet and when women wear it, they feel confident, self‐assured and dry. Our unique patented product offers women the best solution available on the market today and it’s 100% Canadian developed and manufactured.”
uresta® is an innovative solution that gives women the freedom to enjoy life without having to worry about leaks. And what’s more, uresta®’s design also ensures that women stay dry, odour free and avoid filling up landfills with disposable products.
uresta® was invented by world‐renowned Urogynecologist Dr. Scott A. Farrell, MD FRCSC Professor, Division Head‐ Gynecology, Clinical Division: Urogynecology, Dalhousie University.
“Stress urinary incontinence is something that many women deal with, and they often deal with it in secret,” says Chapman. “And the thing is, it’s so common that we should be talking about real solutions that work for women. That’s why we’re so proud of uresta®, and the fact that it’s been recognized as a Product of the Year. This is a little product that has a big impact on the quality of life for women. No more pads. No more self‐consciousness. I’m excited for what this means for vibrant, active women everywhere.”
uresta® is available at many Canadian and US retail locations and online. For more information, visit www.uresta.com.
About Product of the Year Canada
Product of the YearTM is the world’s largest consumer‐voted award for product innovation. Product of the Year is a champion of innovation, is voted on by consumers and is recognized globally! Product of the Year currently operates in 40 countries with the same goal: to guide consumers to the most innovative products in their market and reward the entrants for quality and innovation.
In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers, serving as a shortcut for shoppers to save time and money. For entrants of the winning products, the award is a powerful marketing message proven to increase product awareness, trial and quality. www.productoftheyear.ca.